How #FayrouzForEveryOccasion has been creating unique experiences for consumers
Premium Nigerian soft drink, Fayrouz has been showing Nigerian People all the best ways they can incorporate the refreshing sparkling drink into their lifestyle through a variety of fun-filled events.
The brand challenged fans on social media to flaunt their creativity and culinary abilities through the #DineWithFayrouz challenge.
This challenge entailed participants unleashing their inner geniuses by uploading pictures of any meal of their choice alongside a bottle of Fayrouz on Instagram with the hashtags #DinewithFayrouz and #FayrouzForEveryOccasion.
The top three winners, Callix Obinna, Mmesoma Mmeje and Adaugo Williams, were awarded cash prizes of N50,000, N40,000 and N30,000 respectively.
Adding to the fun and excitement, Fayrouz went on a radio tour with fan favourites Denola Grey, Diane Russet and Chioma Goodhair.
The trio visited various cities where they shared ideas on making the perfect Fayrouz cocktail, their go-to meal with Fayrouz and more.
Five lucky listeners also won exciting prizes by answering fun and engaging questions during the radio appearances.
Brand Manager, Fayrouz, Onyinye Elochukwu, said: "Each activity in the #FayrouzForEveryOccasion campaign is aimed at reminding people of the versatile nature of the sparkling premium soft drink, Fayrouz.
"We hope this campaign serves as a subtle reminder to people to pause and enjoy the good things of life, good food, good people, good places, good music and of course good drinks.”
Building on the #FayrouzForEveryOccasion campaign, Fayrouz has announced it would be the official soft drink sponsor of the upcoming Lagos Cocktail Week.
The event was organised by Eventi Cocktails to celebrate the achievements of those in the cocktail industry.
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